Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

Takeshi Sano, the new global CEO of Dentsu, has successfully retained Heineken's global media business during his first six weeks in office. This decision comes amidst a broader review of media, production, and creative services, with other agencies like Publicis and WPP also securing parts of Heineken's advertising portfolio. Sano's early achievements may signal a positive turnaround for Dentsu as it navigates challenges in client retention.