Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

The Digiday+ Research report highlights how marketers are adapting their GEO strategies in response to the rise of AI-driven search technologies. Based on a survey of 142 professionals, the findings reveal that AI applications are becoming crucial in marketing, with significant developments from major players like Google and OpenAI. As AI-generated search continues to evolve, marketers are increasingly focusing on optimizing their strategies to leverage these advancements.