Amazon is adding a vertical video feed to Prime Video
The VergeMay 8, 2026
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Amazon Prime Video is enhancing its platform by introducing a vertical video feed called 'Clips,' similar to features seen on Netflix and Disney Plus. This new addition will showcase short-form videos from various shows and movies, allowing users to jump directly into full titles or add them to their watchlist. The Clips feed will be personalized based on individual viewing history, providing a fresh experience with each visit.